Articles

• Emotional Capital and the Economics of Brand Intimacy: Reconstructing Value Creation in Experience-Driven Markets

  Dr. Sofia Alvarez

  18-22

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• Reframing Strategic Value Creation in Digital Market Ecosystems: An Integrative Analysis of Marketing, Managerial Decision-Making, and Economic Outcomes

  Adrian Velasquez

  1-5

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• Market Fluidity and Strategic Ambiguity: Rethinking Competitive Advantage in Hyper-Adaptive Economic Environments

  Dr. Jonathan Mirek

  12-17

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• Algorithmic Persuasion and the Reconfiguration of Consumer Autonomy: A Critical Inquiry into Data-Driven Marketing Dynamics

  Dr. Elena Markovic

  6-11

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